This is Why Response to SMS Marketing is So Positive

Okay, so it’s 2016 and as expected, the world of digital marketing has developed in leaps and bounds over the last 365 days. If your current marketing campaign has seen better days and perhaps you are looking for a new flavour, why not take a closer look at SMS Marketing? This unique approach has certainly worked for a myriad of industry sectors and is proving very successful way to get your brand noticed even more than before. Here we run the results rule over some of the reasons why SMS Marketing is justifiably catching the attention it so rightly deserves.

Facts and Figures

When it comes to investing both time and money in a new form of digital marketing, analysts usually need to see some concrete statistics in order to start taking them seriously:

  • The Open Rate achieved by SMS Marketing is a staggering 100%
  • 95% of SMS Marketing messages are read within 3 minutes of being sent


Of course, these figures may flatter to deceive for those of us who are not aware of the comparisons garnered when using more traditional methods. One of the most popular flavours of digital marketing to date is the use of mobile banners. Compared to SMS Marketing approaches, these simply do not compare thanks to the direct connection made from a brand originated SMS to potential customers’ mobile devices.

The Human Element

When we look to upgrade our current digital marketing methods, we also look at the way that our potential customers tend to feel about the devices and technology that is employed thereafter:

  • Ease of use – 91% of people who own a mobile phone will use that device for sending and receiving text messages
  • Ease of interaction – Opening, reading and replying to a text takes seconds and minimum effort.
  • Loyalty – If you are sending an SMS Marketing text to an existing customer, the chances are very high that they will be engaged from the outset.
  • The Personal Touch – Remember that your SMS Marketing messages are being sent to your potential customers/existing customers’ mobile device.  These are usually considered to be a personal way of getting in touch and will be sent directly from your brand as opposed to a phone number.

We’ve only just touched on why SMS Marketing is already generating fantastic results with regards to ROI and positive responses. One of the most convincing reasons for adding SMS Marketing to your existing campaign is the fact that deploying this strategy couldn’t be easier and standard trading software needn’t be modified whatsoever. If you would like to learn more about how this can ensure your next Marketing campaign is an absolute success, please speak to us at and we will be delighted to welcome you on board.


Call us to discuss your requirements on 01295 530000

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Client Testimonials

"We looked at several options but liked the way Intxt can send bulk texts quickly and provide us with reply updates to suit the needs of our business. We were surprised by the speed and accuracy of the responses and also by the amount of business we have generated from the campaigns. I have recommended Intxt to several companies all of which have been more than happy with the results. "

"I have found Intxt a fantastic company to work with, very professional and in every campaign, they have offered valuable advice and assisted me in choosing the right promotion for us. Other than putting together a sentence for the actual text message, all of the work and effort is dealt with by Intxt, leaving very little for me to do. We received daily reports listing enquiries and responses and I would have no hesitation in recommending Intxt to other companies considering doing SMS marketing."

"Intxt has provided our business with the opportunity to deploy SMS campaigns in order to contact clients through an alternative channel. We have seen huge impact through SMS, driving sales and engagement. Intxt provide an outstanding service - on call whenever we need a campaign deployed as well as being extremely helpful and informative. I would definitely recommend Intxt."

"I have been using the services of Intext (Hourglass Technologies) for the last year. The advice that they have given me, because I am new to this business, has been unbiased and invaluable. They have both recognised the financial constraints and budgetary controls that I have to work within and have tailored their services accordingly."

"Intxt have constantly provided us with an efficient and reliable service which has allowed us to get messages to our contacts quickly and cost effectively. We have developed a great relationship with the team there who are all friendly, helpful and dedicated to their work. Absolutely no complaints from us and we would definitely recommend them to others!"